I transform complex and technical product challenges into clear user-centred solutions. My work spans the entire product lifecycle

• Leading problem discovery workshops (Design Sprints, Design Days)
• Conducting end-to-end product design (UX/UI, user research, testing)
• Maintaining design systems
• Supporting product strategy through OKR development, as well as opportunity identification and maintenance
• Product ownership (User Story Mapping, Jira initiatives/epics/stories creation and description, technical feasibility reviews with scope trimming, monitoring implementation with troubleshooting, monitoring customer feedback and driving issue resolution, creating and maintaining functional documentation)
• Product analytics with a sprinkle of SEO/SEM: defining product metrics for specific OKRs, negotiating analytic event tracking with devs, understanding organic and paid searches against current OKRs

It's my ability to adapt and dive deep. I'm not just designing screens — I'm understanding entire product ecosystems, facilitating team alignment, and bringing a mix of product insight and user empathy to even the most technical challenge. Just someone fun to be around 😉, vastly empathetic, and respectful. After having worn many hats, I'm adaptive to specific team setups and expectations/goals set out for me. My broad experience helps me out empathise better with my teammates and become a more integrated sparring partner

I defined key metrics for the project that are both addressing current OKRs and are feasible in a current dev stack. In teams without robust analytics, I've gotten creative 🧠. I tracked success through user-submitted issues, positive feedback, and direct user interviews + Likert scale. My goal is always to establish clear, measurable metrics — whether that's through quantitative data or qualitative insights gathered directly from users. I just adapt to what's available

I'm tool-agnostic but have already worked with:

• 🎨 Interface Design: Figma, Sketch
• 🤝 Collaboration and documentation: Miro, FigJam, Confluence
• 🔍 User Research: User Interviews, Lookback, UserTesting
• 🌐 Prototyping: Webflow, ProtoPie
• 📋 Project boards: Jira, Jira Product Discovery, Asana, Trello
• 📊 Data repositories: Google Looker Studio, Sentry
• 👣 User Analytics: Site Improve, Adobe Analytics, Amplitude (trained)